I have already mentioned that AdSense is very strict towards Fraud publisher. Google Adsense Policies are very important to read because without knowing what they want you can't earn a good amount of money. So if you want to be a successful Publisher you must keep these things in your mind.
These are the main policies but there are many other things to keep in mind. I can't post all of them here though i can provide you link for all the AdSense Policies.
Click Here To know more about Policies.
Invalid Clicks and Impressions
Publisher must not click on there own ads, AdSense already have got your ip address and if they caught you cheating they will block your account and your earned money will be compromised.
Clicks must be genuine.Any other means no matter manually or artificially will be taken as Fraud click.There are some software which allow you to increase your traffic and automatically clicks on ads ; don't use them because it's GOOGLE and you can't beat there technology. They will find the means of click and will take serious actions.
Encouraging Clicks
There are some publishers who asks others to click on there ads. This may work for few clicks but ultimately this fraud behavior will be noticed by Google. So never encourage Third Party people to click on your ads. Clicks must be genuine.
Content Guidelines
Publishers must not post something which violet any of Google AdSende guidelines. So think before posting if there is any of the things which may violet there policy.
Sites With Google Ads must not link to include this things.
- Pornography, Adult Content.
- Content related to racism
- Content against any group or community
- Hacking/Cracking content
- Illict drugs or any illegal medicine
- Sales of beer or hard alcohol
- Sales of tobacco related products
- Sales of weapons , ammunition etc.
- Sale of any other illegal material
- Sale or distribution of coursework
- Unsupported Language
Copyright Material
Adsense Publisher must not copy content from any other source. Content should be genuinely made by the publisher.If you have got rights of the material than you may post it , but never post any material without the necessary rights. If someone complaint DMCA report against any of your content than you may come in trouble.Please check Google DMCA policy to know more.
These are the main policies but there are many other things to keep in mind. I can't post all of them here though i can provide you link for all the AdSense Policies.
Click Here To know more about Policies.